Project Concept

Branding & Wayfinding

Action Plan Bullets

1

CONFIRM REFRESHED LOGO

2

DETERMINE LOCATION FOR ALL SIGNAGE

3

CREATE FUNDING PLAN

4

HIRE SIGN DESIGNER/FABRICATOR

5

BUILD & INSTALL THE SIGNS

Branding & Wayfinding

Overview

A need was identified to better communicate the value and advantage of locating in Moore Haven for access to recreational areas, employment opportunities, and a quiet, rural lifestyle. Moore Haven has many assets incredibly unique to Florida including direct access to Lake Okeechobee via the Caloosahatchee Canal but there needs to be greater promotion of these assets to tourists and others traveling along US 27.

Existing Visuals:

Moore Haven’s existing welcome wayfinding signage features the city’s existing logo with sugar cane, a bass fish, and a boat, and uses the city slogan: “Small Town, Big Lake, Great People.”

Entryway Signage

Brand Refresh

Logo Concepts

Moore Haven’s current logo depicts a sugar cane plant surrounded by a bass and a fisherman’s boat surrounded by a circle with “Moore Haven, Florida” arching over the image. The city’s sign includes the slogan: “Small Town. Big Lake. Great People.”

The logo is commonly seen completely devoid of color shown in black and white line drawing. There is one sign in town that uses a mix of greens and blues in the logo. In order to create a set of new logo options, other Florida community logos were studied in addition to other iconography unique to southern Florida. A new color scheme was created from the inspiration imagery to create the first round of logos.

Based on the feedback from the Steering Committee, the preferred logo kept much of the imagery of the current logo with minor changes such as replacing the fishing boat with a cabin cruiser and replacing the sugar cane with the Lone Cypress Tree as this historic symbol still stands downtown. By revising the original logo it continues to represent the strong fishing heritage of the community while pointing to the future potential of capitalizing on the boat traffic from the canal.

There were also suggestions to replace the current slogan with “More to Moore Haven”. In the short term, this would point people to this website and see the great things to come for the community. The new slogan also suggests that there’s “more than meets the eye” to tourists and other driving or boating through town.

Current logo:

Moore Haven Logo current

New recommended logo:

With slogan:

There's More to Moore Haven

Wayfinding signage mockups in the following section are based on the recommended logo (above); presented additionally are the first and second round of Moore Haven logo options for your consideration.

Presented options were whittled down by the Steering Committee; a common theme among responses was the importance of Moore Haven’s Lone Cypress tree as well as elements of fishing, boating, and other lake recreation.

“MH” + Shape of Florida

MH

Ultra Modern Option:

Ultra modern

Reed Badge:

Reed Badge

Typographic Treatment:

Typography

Lone Cypress Options 1 & 2:

Lone Cypress Options

Lone Cypress Badge (with Either Slogan):

Cypress Badges

New Logo

Wayfinding

As mentioned several times in the visioning sessions and during in-person meetings, a perceived issue in Moore Haven is lack of wayfinding. New visitors crossing the Mamie Langdale Memorial Bridge are likely to pass by the downtown, riverwalk, and marina area without even knowing it. Wayfinding can help address this issue by providing highly visible signage to bring attention to points of interest throughout the community.

Presented below are initial concepts created for the preferred logo. And once consensus is reached on the updated logo, more specific wayfinding signage can be designed and fabricated for installation.

Note:

It should be noted that a sign fabrication company should be consulted to make sure the final signs adhere to the Florida Department of Transportation’s standards outlined in the Florida Administrative Code 14-51.

Wayfinding Direction
Wayfinding Gateway

Wayfinding

Locations

Wayfinding

Financials

Based off of wayfinding implementation costs for cities of comparable size, the estimated costs for creation and installation are:

Gateway Signage: $5,000 – $8,500

Directional Signage: $1,000 – $2,500

Relevant

Funding Resources

Transportation Alternatives Set Aside

The Transportation Alternatives Program is intended to fund a variety of small-scale transportation projects such as pedestrian and bicycle facilities, recreational trails, safe routes to school projects as well as wayfinding signage.

Funds are allocated to transportation districts. Contact Heartland Regional Transportation Planning Organization (HRTPO) by connecting to their website: https://heartlandregionaltpo.org/.

Community Impact Grant

The Community Impact Grant is a program of the Southwest Florida Community Foundation. The funding for this program comes from Field of Interest funds. Based on the available Field of Interest funds, Community Impact Grants provide funding in the following areas:

  • Community Design
  • Economy & Jobs
  • Animals
  • Environment
  • Climate Control
  • Health & Safety
  • Arts, Community & Culture
  • Equity & Empowerment

For more details, go to https://floridacommunity.com/grants-process/community-impact-grants/.

AARP Community Challenge Grant

The AARP Community Challenge grant program is part of the nationwide AARP Livable Communities initiative that helps communities become great places to live for residents of all ages. This program has awarded $3.7 million to 379 communities across the US to help communities make immediate improvements and jump-start long-term progress in support of residents of all ages.

For more details, go to https://www.aarp.org/livable-communities/community-challenge/

Branding & Wayfinding

Action Steps

1

CONFIRM REFRESHED LOGO

LEADERS: Mayor Bret Whidden and Tracy Whirls

WHO: City of Moore Haven, Glades County EDC, Glades County Tourism Development Council

HOW: Empanel group of public and private leaders to review and approve logo changes.

WHEN: Q3 2020

2

DETERMINE LOCATION FOR ALL SIGNAGE

LEADERS: Mayor Bret Whidden and Tracy Whirls

WHO: City of Moore Haven, Glades County EDC, Glades County Tourism Development Council

HOW: Use Alchemy-identified sites listed above to confirm the location of wayfinding signage.

WHEN: Q3 2020

3

CREATE FUNDING PLAN

LEADERS: Mayor Bret Whidden and Tracy Whirls

WHO: City of Moore Haven, Glades County EDC, Glades County Tourism Development Council, Heartland Regional Transportation Planning Organization

HOW: Many of the funding resources presented require some form of local match. These funds should come from the City of Moore Haven and possibly Glades County as well as other local organizations. Make sure to review the grant cycle deadlines and available funds when outlining the funding plan.

WHEN: Q3 2020 – Q4 2020

4

HIRE SIGN DESIGNER/FABRICATOR

LEADERS: Mayor Bret Whidden and Tracy Whirls

WHO: City of Moore Haven, Glades County EDC, Glades County Tourism Development Council

HOW: The City should solicit the services of a local sign fabricator to create final designs for the signs and provide a formal cost estimate to build and install the wayfinding signage. ​Place help ads in various publications and social media calling for new artists to submit to a predetermined application and criteria. There should be considerations for a mix of local and traveling artists to get a diverse mix of art projects.

WHEN: Q4 2020

5

BUILD & INSTALL THE SIGNS

LEADERS: Mayor Bret Whidden and Tracy Whirls

WHO: City of Moore Haven, Florida Department of Transportation

HOW: The installation of the signs should be coordinated with the availability of Public Works Department staff, likely responsible for completing this task. FDOT will also need to be consulted regarding the signs being installed along US 27.

WHEN: Q1 2021 –  Q2 2021

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